Case Study: Lost Worlds Cinema x Brisbane International Film Festival (BIFF)
The Brief:
Square One PR was tasked with driving massive buzz, local footprint, and ticket sales for the Lost Worlds Cinemaprogram at South Bank, an outdoor cinematic experience programmed by the Brisbane International Film Festival (BIFF).
Our Strategy & Execution
We deployed a nimble, multi-layered campaign designed to make Lost Worlds Cinema the must-attend cultural event of the season:
- Media Outreach & Press Relations: Crafted compelling narrative angles that captured the imagination of local and national arts, entertainment, and lifestyle media.
- High-Impact Media Calls: Orchestrated on-site media calls that secured prime-time broadcast and print coverage, positioning South Bank as the epicenter of Brisbane’s film community.
- Influencer Engagement & Social Kits: Built tailored social media kits and engaged a curated network of Brisbane culture and lifestyle creators to flood feeds with organic, high-FOMO content.
- The Showstopper: Secured an exclusive, high-profile double-page print spread featuring Hollywood icon Jonathan Hyde to celebrate his headline appearance for the program’s closing night.
The Results
By leaning into our deep media relationships and local databases, we didn’t just generate noise – we drove cultural conversation. The campaign delivered a blockbuster wave of coverage across digital, print, and social platforms, culminating in packed-out screenings, highly visible brand alignment for South Bank, and a beautifully celebrated finale with Jonathan Hyde.
The Square One Impact: A masterclass in entertainment PR – proving that with focused strategy, authentic media relations, and seamless stakeholder management, you can turn an outdoor cinema program into the city’s biggest talking point.
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