This is Square One. We’re storytellers and message makers.
Every business has a story.
What’s yours? Is it being heard? And by the right people?
The right story in the right place is powerful. It’s the foundation of any great business. It’s your square one.
You telling your story is one thing. That’s advertising. Having someone else tell your story on your behalf is even better – it’s more credible and believable because it’s not just you tooting your own horn. That’s PR.
Good stories will resonate with consumers, build customer loyalty, grow your credibility, install confidence in buyers and keep your brand front and centre in the minds of people who are trying to make a choice – whether that’s choosing a handbag, where to take their next holiday, a new accountant or a new home. And to be frank, if you don’t get out there and tell stories – you’re leaving the space wide open for your competitors to do it instead.
I am always impressed with their energy and enthusiasm. We now have a consistent, planned media strategy to educate our markets about the benefits of using our services.
Most PRs send emails out in a scattergun approach. They have a scant understanding of what the publications they’re approaching need, they have little understanding of individual journalists’ expertise and they seem bewildered to discover that we’re not much interested in all sharing the same story. That’s not true of Square One PR.
I have always found Square One engaging and very professional. They are quick to respond to media requests for information whether it be data or quotes. Importantly, they understand the time pressures journalists are under and will respond accordingly. I thoroughly recommend them as public relations consultants.
In the weekly and fortnightly magazine biz, time is of the essence. The team realise this and go above and beyond to meet our deadlines and deliver accurate and relevant information as well as appropriate case studies that marry-up perfectly with the style, tone and content of the publication and our demographic. As a result of a this pro-active, effective and enjoyable working relationship, I will endeavour to give editorial endorsement to projects Square One are working on and their clients when I can. They are one of my most valued PR companies around.