This is Square One. We’re storytellers and message makers.
What story are you telling people about your business?
Are you telling a story at all? If you are, is it being heard? And by the right people?
The right story in the right place creates magic. It’s the foundation of any business. It’s your square one.
When people are trying to make a choice about a product or service provider they will look around and check out their options….hunting for something that resonates with them, waiting to feel understood and wanting to feel comfortable and reassured by their decision.
Good stories will build customer loyalty, grow your credibility (assuring current and potential customers that they’ve made the right decision) and keep your brand front and centre in the minds of people who are trying to making a choice – whether that’s choosing a new handbag, a new accountant or a new home. And to be frank, if you don’t get out there and tell stories – you’re leaving the space wide open for your competitors to do it instead.
In the weekly and fortnightly magazine biz, time is of the essence. The team realise this and go above and beyond to meet our deadlines and deliver accurate and relevant information as well as appropriate case studies that marry-up perfectly with the style, tone and content of the publication and our demographic. As a result of a this pro-active, effective and enjoyable working relationship, I will endeavour to give editorial endorsement to projects Square One are working on and their clients when I can. They are one of my most valued PR companies around.
Most PRs send emails out in a scattergun approach. They have a scant understanding of what the publications they’re approaching need, they have little understanding of individual journalists’ expertise and they seem bewildered to discover that we’re not much interested in all sharing the same story. That’s not true of Square One PR.
I have always found Square One engaging and very professional. They are quick to respond to media requests for information whether it be data or quotes. Importantly, they understand the time pressures journalists are under and will respond accordingly. I thoroughly recommend them as public relations consultants.
I am always impressed with their energy and enthusiasm. We now have a consistent, planned media strategy to educate our markets about the benefits of using our services.