This is Square One. We’re storytellers and message makers.
Every business has a story.
What’s yours? Is it being heard? And by the right people?
The right story in the right place is powerful. It’s the foundation of any great business. It’s your square one.
You telling your story is one thing. That’s advertising. Having someone else tell your story on your behalf is even better – it’s more credible and believable because it’s not just you tooting your own horn. That’s PR.
Good stories will resonate with consumers, build customer loyalty, grow your credibility, install confidence in buyers and keep your brand front and centre in the minds of people who are trying to make a choice – whether that’s choosing a handbag, where to take their next holiday, a new accountant or a new home. And to be frank, if you don’t get out there and tell stories – you’re leaving the space wide open for your competitors to do it instead.