Heavy Vehicles – Launch

The Challenge:

Collaborating between our client, their client, and Government agency (ARENA), Square One proudly launched Australia’s first offsite EV truck charging hub to media.

Solution:

Square One collaborated with partners and agencies to maximise the interests of all stakeholders, championing key media and community milestones. Initial media concept planning identified a gap in available visual assets, which then led to the recommendation and procurement of a critical 3D render. This concept render was approved by all parties and became a central part of the launch campaign.

Results:

The launch release and concept render hit over 20 critical trade and industry newsites and member organisation eDMs within the first 8 days, with podcasts and follow up coverage following in the months after.